Do you want to enhance your customers’ freedom? Well, as a webpreneur, giving your customers an opportunity to purchase products at their convenient time and place is the key to online success. Just like in product varieties, customers’ preference and taste vary from one selling channel to another. In a simpler language, a customer will feel comfortable when purchasing in a particular platform than on another. Also, the checkout process differs from channel to channel.
As you know, customers hate a check out process that entails multiple steps. Also, some customers will prefer purchasing products as they continue chatting with peers. Turning to multichannel selling is not optional. Customers always love a variety of products, and this is not all. They are selective on where to purchase products. So, you must offer them the freedom to fulfill their desires. Here are 3 ways that multichannel e-commerce enhances your customer freedom:
A chance to buy from their most preferred channel
Like their preference in products and colors, customers will always buy from a particular channel. For example, social lovers will purchase goods through Facebook and other social platforms. Cost efficient customers will prefer online marketplaces as they get an opportunity to compare prices. Other customers will like purchasing using their mobile devices. Focusing on multichannel selling enables you to serve each customer according to their preference. You offer your prospects an opportunity to buy your offers on their preferred channel. Hence, it boosts your sales and brand recognition.
An opportunity to get your product channels where they spend their time
Unlike olden days where customers are seeking sellers, the ball turned around. Today, it is your duty as a seller to find your customers. Establishing an online store and thinking you will make killing profits is a fallacy. For you to succeed, you must focus on reaching out your customers on the platforms where they spend their day. Here multichannel e-commerce will make sense. Through this approach, your customers get an opportunity to purchase products at their convenience.
Freedom to pay through their most trusted payment
As you know, no transaction is complete without payment. With that said, customers have different trusts on payment options. some believe credit cards are secure. The next lot prefer virtual payment options such as PayPal or Shopify Pay. With multichannel selling as your business approach, you create multiple channels that accept different payment gateways. Hence, you remove the payment gateway barrier and harness your sales.
A startup company raised Rs 210 crore , Another raised Rs 100 crore from investors. These transactions are a trend in expanding ecommerce market . https://t.co/7D6l53h4MF #Wholesalers #onlineshopping #onlinesellers #multichannel #ecommerce #socialmedia #DosDigital #SEO pic.twitter.com/iCGqgoTwII
— Etail Consultants (@EtailConsultant) 10 de noviembre de 2018